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Sales/Distributor/Marketing Channel Partner Evaluation & Selection Rating Matrix

How to evaluate marketing channel members is a common problem when seeking to measure the effectiveness of existing partners or to select new partners as one enters new markets.

          Channel Partner Selection Compare           Channel Partner Profile
                    Click on Image to Enlarge

The Distributor/Marketing Channel Partner Evaluation & Selection Rating Matrix is an Excel-based spreadsheet that:

  • Evaluates up to 10 actual or potential partners.

  • Up to 28 factors or criteria can be used in the evaluation process.

  • A rating in importance, from 1 to 5, can be assigned to each factor/criteria. A zero indicates that the factor is not relevant.

  • Each of the 10 partners are rated on a scale of 1 to 5 for each of the factors/criteria and a weighted rating is calculated based on the importance of that factor/criteria.

  • A Partner Comparison Chart is calculated for each factor/criteria.  A drop down list allows any individual factor/criteria to be readily selected for the chart.

  • A Partner Profile Chart is calculated for each Partner.  A drop down list allows any individual Partner to be readily selected for the chart.

The list of evaluation factors/criteria can be edited to suit any particular market environ

Using the Evaluation Rating Matrix, one can quickly identify the strengths and weaknesses of any individual partner and readily profile the ideal marketing channel partner.

Check out the Distributor/Marketing Channel Partner Evaluation Rating Matrix User Guide before you purchase!

Why not also review our Marketing Channel Partner Evaluation & Selection Checklist and get both at a 25% discount in our Distributor/Marketing Channel Partner Package.

 

Item Number:    MW029  

Description:       Marketing Channel Partner Evaluation & Selection Rating Matrix (MS-Excel)

Price:                  US$9.95

 

 

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